Women in Africa, according to a recent survey by Opera and Worldreader, use more data as compared to their male counterparts.
Opera and Worldreader surveyed 1,500 women aged between 14 and 44 years in Kenya, South Africa and Nigeria in the form of a poll and compared the results alongside Worldreader’s database of 50,000 app users from the respectively mentioned countries.
The results made for interesting analysis especially between the male and female Internet users in the countries.
Specifically for Kenya, close to half of the respondents proved that women spent over US $9.62 (Sh1000) on mobile data. With a third of men purchasing a similar amount. In Nigeria around 70% of women purchase data bundles in excess of US$ 2.74 compared to 60% of their men.
Women also led in the purchase of big data packages with five times more women purchasing 10GB data bundles in Kenya than their male counterparts. A sharp contrast too is evident on the contents accessed by both sexes.
Women tend to read three times as opposed to men pages on eBooks and have an inclination towards content that improve their lives, including content related to education, economy, property rights, public service and health.
The survey also realized that women in all the three surveyed countries led men with regards to accessing news via the Worldreader browser
