Artificial intelligence (AI) is expected to take centre stage, yet again, in 2025 as it continues its transformative role in almost every industry across the world.
According to Kaspersky, a global leader in next-generation cybersecurity solutions and services, AI will continue to be an integral part of daily life, as well as privacy concerns around biometric data and advanced technologies, shaping the consumer cybersecurity landscape in 2025.
In the coming year AI applications are expected to extend beyond novelty to essential tools embedded in operating systems like iOS and Android.
This integration will enhance communication, workflows, and creative tasks, but also pose challenges, particularly with the rise of sophisticated personalized deepfakes that current detection tools may struggle to identify. On the other hand, privacy concerns are expected to drive new regulations that empower users with greater control over their personal data.
By 2025, individuals may have the right to monetize their data, transfer it across platforms, and benefit from simplified consent processes.
Global frameworks such as the EU’s GDPR, California’s CPRA, and South Africa’s POPIA are likely to inspire similar reforms worldwide, potentially bolstered by decentralized storage technologies that enhance user autonomy.
Hackers are expected to focus on a number of industries. For instance, with the gaming industry continuing to grow all over the world, the recent report by Kaspersky highlights that cybercriminals are anticipated to exploit high-profile gaming, console, and film releases, targeting popular titles such as “Mafia: The Old Country,” “Civilization VII,” and “Death Stranding 2,” as well as the “Nintendo Switch 2.”
These events are expected to attract scams involving fake pre-orders, counterfeit rootkits, and malicious downloads. Similarly, blockbuster films like “Superman” and “Jurassic World Rebirth” may trigger phishing campaigns and counterfeit merchandise fraud aimed at enthusiastic fanbases.
Political polarization is predicted to exacerbate cyberbullying, with social media algorithms amplifying divisive content and AI tools facilitating the creation of deepfakes and doctored posts.
This trend is expected to increase instances of online harassment and cross-border cyberbullying, targeting individuals based on their political beliefs.
The rise of subscription-based models in the global economy is also expected to fuel fraud risks, with cybercriminals creating counterfeit services that mimic legitimate platforms to deceive users into providing personal and financial information.
As a result, identity theft and financial losses will likely increase. Unofficial resources offering discounted or free access to subscription services are expected to expose users to phishing attacks, malware, and data breaches.
Additionally, Australia’s recent proposed legislation to ban social media access for children under 16 could set a global precedent, potentially leading to broader restrictions for other demographics.
In fact, platforms like Instagram are already adopting AI-powered age-verification systems, signalling a shift toward stricter governance of online spaces.
In 2025, the intersection of innovation and regulation is expected to have the most significant impact on consumers. Advances in AI, privacy protection, and data ownership frameworks will reshape how people interact with technology and manage their digital lives.
These developments hold immense potential but also require careful oversight to ensure they serve consumer interests.
