Kenafric Industries Limited, one of the largest makers of confectionery, food spices and beverages in Kenya, has introduced a range of biscuits in small packets branded Goodie Bakers aimed for low-income consumers. These are milk flavour, which is sold in a pack of five biscuits and ginger, which has three in a sachet each costing five shillings.
Mikul Shah, the Kenafric Industries CEO and executive director, said, “Starting a biscuits production line follows our success in manufacturing confectionery products such as Fresh Chewing Gums, Ting Ting bubble gums, lollipops, toffees and candies and Squeezy ready to drink juices.”
The Goodie Bakers biscuits are made to meet the needs of people with limited spending money and can be purchased from small shops, kiosks, supermarkets and wholesale outlets across Kenya.
In addition to the small packages, milk is available in cartons containing 72 packets and ginger in cartons with 60 packets.
“To celebrate the launch of these biscuits, the ginger flavour has three free extra packets per carton,” said the CEO adding that Kenafric plans to launch glucose and shortcake flavours and bigger pack sizes for the trade next year.
Kenafric Industries has been in operation for nearly 30 years and exports confectionery, food, footwear and stationery products to more than 14 countries in Africa.
