Kenya is among the countries that inspire content creators from different parts of the region, according to tech experts. It is on the back of this that, for the second time, the annual International Creators Day will be held at the University of Nairobi on May 14 to celebrate the discerning artist, writer, musician, vlogger, designer, and anyone who contributes to the world through creativity and innovation and seeks to execute their vision in a country that clicks with their identity and aspirations.
Teki CEO, Mr. Martin Muli, says the celebration is a way of showing appreciation and spreading awareness about the power and influence that content creators have around the world.
“The event also acknowledges the entrepreneurship of career creators and their ability to inspire, entertain, and educate communities worldwide. This year, we will introduce the brands track that will demonstrate tools brands can use to collaborate with content creators,” says Mr. Muli.
International Creator Day takes place on April 23 and is a global initiative that celebrates the significant contribution that social media content creators have made to the lives of people around the world. In Kenya, the organisers pushed the event to May to give more creators the opportunity to attend, as the designated date fell on Easter holidays when many have family engagements.
International Creator Day started in earnest in 2016 when it was founded by YouTube influencer Casey Neistat. The inspiration behind the day was to honor the passion and hard work of content creators across all online platforms. Since then, the day has become much more than that – with an invitation to creators of all kinds to celebrate, collaborate, and reveal their passions as they seek to inspire the world at large.
Themed “Creator Tech Stack: Tools To Optimize Performance,” this year’s event will bring together content creators and brands for immersive engagement. Tech companies will showcase the latest production equipment and technology that enable content creation, distribution, and management. Brands will also set up studios where creators can instantly create and share content. The event will also see participants interact through exhibitions and a conference.
“The conference, which is the main activity of the day, comprises various sessions that will give industry thought leaders, experts, and practitioners the opportunity to explore different global and local trends,” explains Muli. Additionally, this year’s event will highlight different creator tools through demonstrations, interviews, presentations, and panels.
“Creativity can be a powerful tool for expressing ideas and shaping public opinion. This day helps encourage people to continue creating and reminds us of the value and influence that creators have on society,” Safaricom’s Director of Brand and Marketing, Zizwe Awuor Vundla, says. She adds that the day will serve as a reminder of the importance of creativity in modern culture and society.
