A Scotch whisky brand, William Lawson’s fulfills its promise of rewarding the ultimate winner of last year’s Kenya’s Next Highlander campaign, Silvester Kariuki with a trip to Scotland worth over Sh 1 million. The 22-year old bio-medical engineer demonstrated his grit and gut by brushing aside all competition in 2022 to emerge as Kenya’s Next Highlander.
He will be jetting out on the 20th of April 2023 for a once in a lifetime experience. As part of a 5 day trip, his no rules, bold and good humor lifestyle will be put to test as he tours the Macduff distillery, home of William Lawson’s!
“Who would have thought that a boy from Embu would one day get the chance to tour Scotland? Well, I am proof that this can be anyone’s reality… I will be touring the renowned Edinburgh, Aberdeen and Findlater castle while enjoying some highlander games and biting on some Scottish delicacies such as bagpipes and baggis,” said Kariuki.
Kenyans of legal drinking age were given exposure to the campaign at various outlets, where they participated in exciting challenges to be one of the top 26 finalists to compete in the finale.
“As a brand, we are determined to ensure that all young people own and embrace who they are by challenging conventional norms. Silvester embodies all these qualities of bucking convention, setting his own rules, and being daringly different. It’s his time, all hail to the reigning Highlander,” Tom Njeru, William Lawson’s East Africa Marketing Manager, said.
Various challenges determined Kenya’s Next Highlander. From “Ka-Balance”, where participants raced each other by balancing their filled glasses on sticks, to the Balloon Blow Barrel Pong, where participants had to throw balls into glasses that were placed into the barrel – they did it all and many more.
Mr. Kariuki an engineer who attended Nyeri’s Outspan Medical College and, through his drive, ambition, and perseverance in being ahead of his peers, has aims to become a prominent figure in the medical supplies industry and curve out entrepreneurship to support communities.
