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Nairobi Business Monthly
Home»Briefing»Regular phishing tests can save businesses from financial losses
Briefing

Regular phishing tests can save businesses from financial losses

Antony MutungaBy Antony Mutunga1st April 2025Updated:1st April 2025No Comments3 Mins Read
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With cybercriminals becoming increasingly sophisticated, businesses are at risk of losing millions to fraudulent schemes. Recently, phishing attacks have become quite popular among hackers as they are considered one of the easiest ways to target firms, financial institutions, critical infrastructure, or sensitive government roles.

However, as cybercriminals evolve so does cybersecurity, and regular phishing tests have emerged as a critical tool for those looking to safeguard their operations from the growing threat of cyberattacks.

The number of businesses and government agencies being targeted has been on the rise. In fact, Kenya continues to face a growing cyber threat that has in the past affected government functioning, disrupted public services, and resulted in massive financial losses. By implementing regular phishing simulations and fostering a culture of cybersecurity awareness, it can significantly reduce this vulnerability.

The Nairobi Law Monthly September Edition

The reality, today, is that even the most vigilant employees can fall victim to phishing attacks, especially when distracted or under pressure. According to data from KnowBe4 AFRICA, a cybersecurity training organization, distractions play a major role, with nearly half of employees clicking on malicious links simply because they weren’t paying full attention.

With businesses adopting digitalization at a high rate in the country, the need for continuous cybersecurity reinforcement is crucial. Not only do phishing simulations offer a proactive way to assess employee readiness, they also identify gaps in cybersecurity awareness.

By exposing staff to realistic yet harmless phishing attempts, it can gauge how well they recognize and respond to threats. More importantly, these tests provide valuable teachable moments. When employees fall for a simulated attack, it becomes an opportunity for constructive learning rather than a reason for punishment.

Creating a positive security culture is also equally vital. Rather than focusing solely on penalizing mistakes, companies should celebrate successes. According to Anna Collard, SVP Content Strategy and Evangelist at KnowBe4 AFRICA, simple initiatives like naming a “Cyber Hero of the Month” for employees who report suspicious emails can motivate staff to stay vigilant.

Gamification, such as team competitions for reporting the most phishing attempts, can also turn cybersecurity into a collective effort rather than a chore. This approach not only enhances engagement but also fosters a sense of shared responsibility in protecting the organization.

Additionally, the psychological aspect of phishing cannot be ignored. The “prevalence effect” suggests that people are less likely to spot threats when they encounter them rarely. For instance, in a business environment where genuine phishing attempts are infrequent, employees may become complacent. Regular testing keeps cybersecurity top of mind, conditioning staff to remain alert.

Firms that integrate frequent phishing simulations, such as weekly tests, alongside training will see marked improvements in threat detection. Investing in regular phishing tests and positive reinforcement will not only serve as a cybersecurity measure but as a financial safeguard as well. The message is clear: in the fight against cybercrime, awareness is the best defense.

The Nairobi Law Monthly September Edition
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Antony Mutunga

Antony Mutunga holds a Bachelors degree in Commerce, Finance from Jomo Kenyatta University of Agriculture and Technology. He previously worked for Altic Investment & Consultancy before he joined NBM team in 2015. His interest in writing ranges from business, economics and technology. He is also our lead researcher in matters business.

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