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Nairobi Business Monthly
Home»Briefing»Samsung Electronics East Africa unveils Kenya’s first Digital Gallery through their SUHD TV
Briefing

Samsung Electronics East Africa unveils Kenya’s first Digital Gallery through their SUHD TV

EditorBy Editor10th November 2015Updated:23rd September 2019No Comments2 Mins Read
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Allan Oyier Samsung East and Central Africa General Manager Consumer electronics division and Abdul Mutuma (2)Ten finalists in the Samsung Colors of Kenya campaign will have their work displayed across the country in Kenya’s first Digital Gallery to encourage Kenyans to capture the country’s riveting beauty by adding their personal touch of creativity.

The finalists are amongst hundreds of photography enthusiasts who took part in the campaign that was launched last month. Participants submitted their photos through Instagram and Facebook with the hashtag #SamsungColorsOfKE that saw the winning photographer awarded a Samsung 32” TV. The photographs will be displayed on 100 Samsung Premium TVs – Series 7 and above- across its accredited retail stores countrywide.

“We thought that it would be a great idea to celebrate the creativity of local talent by showcasing Kenyan photos on our premium TVs,” said the Samsung Head of Marketing & Communication, Patricia Kingori.

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“We launched this campaign last month with an Instameet, an interaction of visual artists and photographers, around the theme of Samsung Colors of Kenya, which aligns with the nano-crystal color technology of the Samsung SUHD TV. It gave them an opportunity to share their creative work and exchange ideas,” added Ms. Kingori.

Far from the normal traditional broadcast content, the SUHD TV is set to redefine your entertainment pleasure to stunning life proportion, revealing a brighter, more authentic picture, with a wider range of colors made possible by Samsung’s breakthrough nano-crystal color technology.

It uses Samsung’s very own Tizen operating platform to provide a seamless experience with advanced compatibility and multi-tasking abilities, offering easy convergence and a wide variety of customized content.

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