Sarova hotels revamped its rewarding programme to offer more benefits to customers. This coincided with the boost the tourism sector has received after the lifting of travel advisories by the British government on the Coastal strip of Mombasa, Watamu, Kilifi and Ukunda and the resumption of direct flights by German leisure airline Condor and Lufthansa. The Sarova Zawadi card will now come in three variants; the Zawadi Ruby, Zawadi Emerald and Zawadi Diamond.
According to Sarova Hotels Group marketing & Sales Director, Jimi Kariuki, the new cards offer better benefits as compared to competing cards in the market. “We have come up with a loyalty program that accords our clientele the appreciation they deserve for their continued use of our properties,” he during the launch Sarova Panafric, Nairobi
Zawadi Ruby is the entry-level card. It allows customers to earn points for every Sh100 spent, and also get exclusive member options and partner promotions. Zawadi Emerald enables customers to receive 12 vouchers that allow, for instance, one complimentary night voucher on a room for one or two guests or 50% discount on massage at the hotel spa in addition to earning points. Zawadi Diamond users will get 24 vouchers for various benefits including two for a complimentary lunch or dinner for two.
Zawadi Emerald will cost Sh17, 499 Diamond Sh29, 999 annually.
