The Scottish government is actively encouraging its businesses to explore the vast opportunities presented by African markets, recognising the continent’s potential as a hub for growth and innovation.
Through an upcoming initiative organized by the Scottish Africa Business Association (SABA) in partnership with Scottish Development International (SDI), the government is providing Scottish companies with the tools and knowledge needed to expand into Africa.
The online event dubbed SABA Briefing: Unlocking Global Opportunities with SDI is scheduled for 29th May 2025 and aims to demystify market entry, showcase success stories, and facilitate connections between Scottish firms and African partners.
This briefing aligns with Scotland’s broader strategy to foster international trade and investment, particularly in high-potential regions like Africa, where sectors such as renewable energy, agritech, and infrastructure are experiencing rapid growth.
Characterised by a rising middle class, burgeoning innovation hubs, and a demand for sustainable solutions, Africa’s economy continues to be increasingly attractive to investors. Countries like Kenya and South Africa, with their dynamic economies and strategic positioning, stand to benefit significantly from this increased Scottish investment.
Both SDI and SABA are working to bridge the gap between Scottish businesses and African markets by offering tailored support, including market insights, networking opportunities, and guidance on navigating local regulatory environments. According to Frazer Lang, CEO of SABA, partnerships and local understanding are at the heart of meaningful and sustainable international growth.
“We’re proud to work alongside SDI and other valued partners to deliver our SABA Briefings, which give Scottish companies the insights, connections and confidence they need to succeed in African markets. Africa is full of opportunity, but success comes from understanding local contexts, building trusted relationships and collaborating with the right partners. This event is the perfect starting point for companies looking to explore these dynamic markets,” Frazer Lang said.
There has been a growing interest in Africa as more and more international investors look to tap into the continent’s economy. Not only will this bring capital but also knowledge transfer, technological innovation, and long-term partnerships that can drive sustainable development.
Trade and investment is what can contribute to Africa’s economic growth, at a time that it looks to reduce its reliance on foreign contributions.
