Takaful Insurance of Africa (TIA) recently celebrated its customers at its branches across the country through an initiative dubbed “Customer Appreciation Awards week” that saw the insurer’s most loyal customers and best supporters since 2011 including Transnep insurance brokers, First Community Bank and Towfiq Kenya feted.
Speaking during the function that took place at Sarova Panafric in May, Hassan Bashir, the insurer’s chief executive officer expressed confidence that their model is all about customers, and that the company provides a wide range of risk management and financial security services thanks to its Sharia compliant products which are tailor-made to serve the needs of individuals, family set up, corporate entities and organizations
at large.
“These appreciation activities are important in building strong, long lasting relationships which is what our business is founded on and continues to be part of our core values today,” said Mr Bashir.
Mr Bashir said the initiative plays a key role on the firm’s expansion strategy for 2018 while giving feedback to their customers on the surplus distribution position for the years’ 2014 to 2016. Surplus distribution is a key aspect of the Takaful model and is the main differentiator between Takaful and its conventional counterparts.
TIA is an insurance company whose product offerings include general takaful, which is both retail and commercial solutions, micro insurance, livestock insurance, family takaful (individual and group protection and savings, group medical solutions as well as pension that’s popular as Takaful Umbrella Fund.
The Takaful concept is based on the principles of togetherness, co-operation and mutual solidarity for all. Takaful is based and operated on an ethical and moral foundation that intends to improve societal welfare and avoids prohibited activities involving exploitative interest, gambling and excessive uncertainty.
