Absa Bank Kenya, which is a part of pan-African lender Absa Group, has kicked off county empowerment forums in a move that would support the Small and Medium Enterprises (SMEs) and boost growth for the sector across the country even as economic and operating challenges prevail.
The forums, under the ‘Absa Business Club’, are expected to accelerate development of tiny customers with the first session organised in Nakuru County bringing together over 400 entrepreneurs across the Central and Rift regions.
The last three years since COVID-19 have been particularly challenging for this sector due to the significant constraints resulting from the global operating environment, including supply chain disruptions, rising inflation, exchange rate volatility, and rising interest rates.
“Our corporate purpose is to empower Africa’s tomorrow together, one story at a time. This means that everything we do revolves around empowering our customers to elevate their businesses, contribute to their growth, and positively contribute to our economy,” Absa Bank Kenya head of SME banking Susan Situma, said during the forum in Nakuru.
Ms Situma emphasized the importance of such forums to empower the sector and build the resilience of the business community to elevate their enterprises in recognition of the immense contribution that MSMEs make to Kenya’s economy.
“This underscores our ongoing commitment to nurturing the vibrant SME sector through our different interventions, including strategic county engagement tours such as this one. These efforts are central to our strategy for driving economic innovation and transformation, aligning with the government initiatives to enhance the SME sector, spur economic growth, and create jobs for our young people,” she added.
According to projections by the Kenya National Bureau of Statistics for 2023, Nakuru County is home to 2.35 million people. The county’s input to the national Gross Domestic Product (GDP) was 4.9 per cent as per the 2021 Gross County Product (GCP) report. This positions Nakuru as the fourth leading contributor in the country and a hub for the micro, small, and medium enterprises sector in the region. The County is home to a vibrant business community with a diverse portfolio of businesses ranging from agro-processing, industrial manufacturing, transport, textile, trade and tourism.
Speaking at the event, the Deputy County Governor of Nakuru David Kones, lauded efforts by the lender to bring together the SME sector, a critical sector that employs close to 50 per cent of the country’s workforce and contributes up to 33 per cent of Kenya’s GDP.
“It is my conviction that the sector, with the support of banking and financial institutions programs, will go a long way in assisting the County Government of Nakuru achieve its goals, strategies and programs. We are particularly keen on financial, legal, institutional and legislative support,” said the Deputy Governor.
Other partners at the event included the Kenya National Chamber of Commerce and Industry (KNCCI), the Kenya Association of Manufacturers (KAM), the Nakuru Traders Association, Nakuru Motor Deals, and other agencies supporting the SMEs agenda in Nakuru County.
In 2023, Absa splashed Sh100 billion to support SMEs across various value chains over the next three years. Apart from access to finance, its business club members have access to market information, access to local and global markets for products and services as well as coaching and mentorship and business networking to scale their businesses.
The financial institution, which currently has a presence in 38 counties, with 83 branches and 208 ATMs, plans to hold similar SMEs empowerment forums in Kisumu, Mombasa, Machakos, Mount Kenya, and the coast regions.
