Africa Brand Index, a listing of the most successful brands in Africa on social media has once again recognized Airtel Kenya for these efforts as a top brand on social media customer care service. It has been listed as the second-best telecommunication brand on social media in Africa based on its growth and response rate on the overall rankings and is positioned seventh globally.
Vodacom South Africa is the top telecommunications brand in the continent while SuperSport is the leading brand on social media globally. The Africa Brand Index is a listing of the top brands on social media, measured by an aggregate score of dozens of social signals.
“Social media platforms continue to transform the way businesses connect with customers. Platforms such as Facebook and Twitter have allowed service providers to communicate and assist customers in the most creative, interactive, personalized and efficient way. We are greatly encouraged by the recognition of our efforts to improve service delivery and customer experience through the use of social media platforms,” said Airtel Kenya CEO Adil El Youssefi.