Close Menu
  • Briefing
    • Cover Story
    • Latest News
    • Counties
  • Politics
    • Society
  • Special Reports
    • Companies
    • Enterprise
    • Money
    • Technology
  • Columns
  • Dispatches from China
  • Member Content
    • Shop
  • Contact Us
    • About us
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram LinkedIn
Nairobi Business Monthly
Subscribe
  • Briefing
    • Cover Story
    • Latest News
    • Counties
  • Politics
    • Society
  • Special Reports
    • Companies
    • Enterprise
    • Money
    • Technology
  • Columns
  • Dispatches from China
  • Member Content
    • Shop
  • Contact Us
    • About us
Nairobi Business Monthly
Home»Briefing»Athletes’ success in Tokyo Olympics a boon for Kenya’s tourism sector
Briefing

Athletes’ success in Tokyo Olympics a boon for Kenya’s tourism sector

NBM CORRESPONDENTBy NBM CORRESPONDENT16th August 2021Updated:16th August 2021No Comments2 Mins Read
Facebook Twitter WhatsApp Telegram Email
Share
Facebook Twitter WhatsApp Telegram Email

We shall continue to involve our athletes in making a pitch for the country as a preferred destination for investment and tourism – KTB CEO Betty Radier

By Antony Mutunga

The just concluded 2020 Tokyo Olympics is one of the greatest gains for the country’s tourism sector this year. The event concluded with four gold medals for Kenya, four silvers and two bronze.

Kenya Tourism Board chief executive Betty Radier says that, for years, athletes have been profiling the country positively with their excellence on and off the field. Collaborating with them will power recovery of tourism activities and promote the country as a tourist destination.

The Nairobi Law Monthly September Edition

“Athletes are our destination ambassadors and KTB will be working on a long-term collaborative strategy with them. We shall continue to involve our athletes in making a pitch for the country as a preferred destination for investment and tourism,” Radier says.

Kenyan runners are promoting the tourism and hospitality sector in a big way. Last year, KTB stamped world marathon champion Eliud Kipchoge as a magical Kenya brand ambassador. That Kipchoge won the marathon once more in this year’s Olympics speaks to just how effective athletes can be as tourism ambassadors.

World Athletics Under-20 Championships, which is set to run between August 17 and 22 in Nairobi at the Moi International Sports Centre, Kasarani, presents yet another opportunity for the sport to highlight Kenya’s global brand. The international event had been postponed in 2020 due to the COVID -19 pandemic.

The Nairobi Law Monthly September Edition
Follow on Facebook Follow on X (Twitter) Follow on WhatsApp
Share. Facebook Twitter WhatsApp Telegram
NBM CORRESPONDENT

Related Posts

Kenya 109th in FIFA rankings, Argentina tops

12th July 2025

KRA new rule to shake up import sector

11th July 2025

How one Kenyan firm is powering the future of electric mobility

10th July 2025

Kenyans push KRA past target with Ksh 2.57 trillion in tax revenue

10th July 2025
Add A Comment

Leave A Reply Cancel Reply

The Nairobi Law Monthly September Edition
Latest Posts

Kenya 109th in FIFA rankings, Argentina tops

12th July 2025

There is no alternative to multilateralism

12th July 2025

KRA new rule to shake up import sector

11th July 2025

How one Kenyan firm is powering the future of electric mobility

10th July 2025

Kenyans push KRA past target with Ksh 2.57 trillion in tax revenue

10th July 2025
The Nairobi Law Monthly September Edition
Nairobi Business Monthly
Facebook X (Twitter) Instagram LinkedIn
  • About Us
  • Member Content
  • Download Magazine
  • Contact Us
  • Privacy policy
© 2025 NairobiBusinessMonthly. Designed by Okii

Type above and press Enter to search. Press Esc to cancel.