BRANDIT, Why 90% of advertising doesn’t work,BY MARVIN SISSEYAlthough attributed to Steuart Henderson Britt, with the Canadian having popularised the statement in his book Marketing Management and Administrative Action in 1965, this advertising tongue-in-cheek statement was coined more than a Century earlier.
Author: Editor
Sh 263 million Stock brokers approve the Nairobi Securities Exchange share sale in June. Members holding their annual general meeting approved the planned initial public offering that will enable the common mwananchi own part of the bourse. In the 2013 financial year, the NSE reported a 209% rise in net profit to Sh 263 million from Sh 85 million in 2012.
Consolidation in the mobile telecoms market After more than a decade of cut-throat competition, the telecommunications market is consolidating. Were it in stock trading, we would eerily call this a correction; the situation where, after a bull or bear run, share prices tend to find their right values.
Addis bank to test Equity, KCB regional controlBy EMMANUEL ROTICH Fierce rivalry could be witnessed in the banking sector following the intent by an Ethiopian bank to set operations in Kenya. Commercial Bank of Ethiopia (CBE), one of the region’s biggest banks, says it plans to spread its operations not only in Kenya, but in other East African countries. Its entry threatens to complicate the push by Kenyan banks, mainly the Kenya Commercial Bank (KCB) and Equity, to dominate the region’s financial services.
Lawyers beware; caveat emptor!,By Jared Juma The phrase caveat emptor arises from the fact that buyers often have less information about the goods or service they are purchasing, while the seller has more information. Defects in the good or service may be hidden from the buyer, and only known to the seller. Thus, the buyer should beware. This is called information asymmetry.
REFORMING CONSTITUTIONAL REFORM Recent proposals by members of the National Assembly to amend the 2010 Constitution in fundamental ways raise issues that are deeply troubling. The proposals, as I understand them, would reduce the size of the Assembly from 290 seats to 140, eliminate the special seats reserved women representatives of each county, reduce devolved units of government from 47 counties to ten and eliminate nominated seats.
CJ: Inadequate funding threat to justice delivery The current developments in the ODPP (office of Director of Public Prosecutions) are highly illustrative of the momentous constitutional and political transition that this country is going through. The reforms it is undertaking must be alive to this historic reality, aware that its conduct signal Kenya’s constitutional and political seismic shift.
Uhuru’s priorities President Uhuru Kenyatta’s prime responsibility to Kenyan people is to provide at least 1 million quality jobs per year, create a low cost economy, and provide security. In order to support mortgage uptake, he must do a few important things: Facilitate lowering of bank interest rates, build at least 150,000 low cost houses per year for tenant purchase so as to migrate landlord capital to industrial sector, and create employment.
Late last year, a bill that threatened the Media’s independence and freedom was introduced in the National Assembly. The Kenya Information and Communications Bill, which was finally assented to by the President, is deemed to be one of Kenya’s most draconian enactments.
I Accuse the Press They danced with adversary. Now it’s payback time, By NLM Reporter As it were, State House’s pressure on The Standard Group was two-fold: While President Kenyatta telephoned Sam Shollei, chief executive of Kenya’s second largest news group, State House official Manoah Esipisu read the Riot Act to Chaacha Mwita, the the news media’s editorial director.