CIC Insurance Group said Tuesday, April 23, that customers will flawlessly purchase or renew motor insurance cover remotely thanks to its new digital monthly product dubbed “EasyBima”.
The cover, which will allow customers to spread their comprehensive car insurance payments over 12 months, comes at a time when there’s increased interest in technology, with 2023, for example, seeing 17.86 million internet users registered in the country resulting to 32.7 percent internet penetration.
Kenya is also home to 10.55 million social media users as at January 2023, equating to 19.3 per cent of the total population.
“Digitisation is one of the focus areas identified as a catalyst for growth and transformation in our five-year strategic plan. This year, we plan to continuously invest in digital upgrades to strengthen performance and enhance efficiencies to achieve customer retention in the long term,” CIC Group CEO Patrick Nyaga, said at the launch event.
Mr Nyaga said that digitization aligns with their strategic growth plans and aims to enhance customer value, performance, and long-term retention.
He added that digitisation is becoming Key in improving product accessibility and ensuring business sustainability.
Fred Ruoro, managing director of CIC General Insurance, underscored the advantage of digital innovation in meeting customer expectations saying as a company, they understand the challenges that customers are facing in today’s economic landscape.
“With EasyBima, we are transforming the motor insurance landscape by combining digital convenience with affordability, empowering our clients to protect their assets without compromising their financial well-being,” said Ruoro
