The company expressed its profound gratitude to New Holland for their unwavering commitment to advancing the agricultural industry
BY SILAS APOLLO
Motor dealer CMC Motors has announced a new partnership deal with New Holland, a player in the African agricultural machinery industry as it marks the 75th anniversary of its establishment in the country.
The deal was signed in an event which was attended by key industry figures, including CNH Industrial EMEA President, Carlo Alberto Sisto, New Holland Brand representatives, representatives from various agricultural organizations and CMC Motors’ staff and partners.
Download Nairobi Business Monthly Latest Edition
A a special training camp was organised to underscore New Holland’s strategic value. The camp sought to empower individuals in the field with the knowledge and tools essential for thriving in today’s rapidly evolving agricultural landscape.
Mr Sakib Eltaff, the managing director of CMC Motors, expressed his appreciation for New Holland’s investment in the collective future, emphasizing the organization’s commitment to providing farmers with the skills and resources they need to succeed.
“This training camp represents a unique and meaningful opportunity to advance the understanding of modern agriculture and New Holland’s cutting-edge equipment,” said Mr Eltaff.
The event saw the spotlight shine on CMC Motors’ strategic direction, as they officially announced their exit from the passenger vehicle market, emphasizing their unwavering focus on tractors and agriculture-related initiatives.
Africa’s vast arable land, young population, and favourable climate provide a unique opportunity for agricultural growth, but a lack of technical knowledge and resources has hindered the potential
“Africa’s vast arable land, young population, and favourable climate provide a unique opportunity for agricultural growth, but a lack of technical knowledge and resources has hindered this potential.
“CMC Motors is committed to addressing these challenges and providing essential training and empowerment to emerging and medium-scale farmers,” said Mr Eltaff.
The two companies said that the specific objectives of this initiative will include doubling farm yield production in the next 10 years, providing information to reverse the trend of declining farm yields, promoting sustainable income for farmers, and offering service clinics for optimal equipment life.
The company also aims to demonstrate the value of mechanized conservation agriculture, emphasizing minimum soil disturbance, permanent soil cover, water conservation, and more.
In a strategic move to revolutionize African agriculture, CMC Motors has partnered with organizations like KALRO (Kenya Agriculture and Livestock Research Organisation), WFP (World Food Programme), and FTMA (Food to Market Alliance).
This collaboration aims to provide farmers with the latest agricultural technology and knowledge, empowering them to maximize the potential of their land and contribute to food security and economic development.
Furthermore, CMC Motors and New Holland are committed to addressing global food security challenges through climate-smart agriculture, including greenhouse gas reduction, water resource conservation, and biodiversity preservation through innovative agricultural solutions.
