The leading provider of cloud-based business software has announced its expansion into the African market. Freshworks plans to substantially increase its commitment with specific investments in marketing, sales and partner resources to better serve its customers in the region.
“Africa,” said Arihant Jain, director for Middle East & Africa, Freshworks “is a very strategic market for Freshworks.
“The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment to the region and strengthens our position as a leading software provider. The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations,” she said, adding that their aim
is to build rich, meaningful engagement with enterprises of all
sizes that are looking for new cutting-edge solutions to power their customer and employee experiences.
IDC (international Data Corporation) predicts the overall African IT spending to reach $33.4 billion in 2018, with Kenya being one of the top contributors. The year 2017 saw Freshworks building their African foundation with the company’s flagship ‘Partner Program’ receiving immense interest from regional resellers and adding Techbiz, CloudHop and VivaGlobal to their partner ecosystem.
Today, with a diverse network of partners, the experience of serving leading businesses and their IT executives and the recent accreditation of the ‘2018 Gartner Peer Insights Customers’ Choice for IT Service Management Tools’ Freshworks is paving way for the future of IT service management in Africa to keep pace with growing customer and market demands.
