Latin America’s leading eCommerce platform Linio.com’s 2016-17 Technology Price Index has placed Kenya in the top ten for most affordable Windows laptop. The study compared the cost of 14 popular electronic devices and brands, across 72 countries. Linio undertook the research to better understand the global economic trends in the price of electronics.
The Technology Price Index takes into account the cost of smartphones, laptops, games consoles, tablets, smart devices, and other gadgets, ranking the countries on the average cost of all products researched.
To conduct the research Linio looked at the costs of all products in the study from several brick and mortar chain stores and smaller retailers in all major cities in each country. The study also took into account average costs from at least three reputable online outlets in each country. Taxes and other associated purchasing costs, minus delivery, were also accounted for.
The results, which were ranked in order of average cost of all products researched, reveal that Kenya has an overall ranking of 24 and is in the top 10 least expensive countries in which to buy a Windows operating laptop.
“At Linio, we place a high value on transparency with our customers, and we hope that our index helps people more confidently interpret variations in tech price around the world,” Andreas Mjelde Linio’s CEO said. “Increasingly,” he added, “the average citizen is a global one, and with a better understanding of global markets comes empowerment to travel, shop, and live smarter.”
The results were calculated by researching the average retail cost, including taxes, of fourteen different popular devices, including Apple and Windows powered products, in 72 countries. Prices do not include cost of shipping, nor were sales or discounts taken into account. All currency conversions are accurate on 1st December. Variations in price may exist due to currency fluctuations over time.
Linio also polled 5,000 participants on owning and buying new technology. The results reveal 78.20% of respondents consider their Smartphone to be their most important gadget. Laptops came in second at 10.7%, followed by the TV at 3.9%, and the Gaming Console at 2.7%.
However, when asked which gadget they would prefer to receive as a Christmas present, the results were a lot more balanced, with a majority of 28.4% preferring to receive a Laptop, 20.9% preferring to receive a Smartphone, 15.7% a Gaming Console, 13% a Tablet, 12.6% a TV, and 9.3% responding that they’d prefer to receive Headphones for Christmas.
