The Kenya Tourism Board (KTB) has stepped up efforts to promote northern Kenya as a tourism destination, seeking to increase domestic travel and diversify the country’s tourism market. The campaign is targeting destinations in Samburu, Marsabit and Turkana counties, with KTB showcasing the region’s wildlife, cultural heritage and adventure activities to Kenyan travellers.
Speaking during the campaign, Samburu National Reserve Director Tom Lesarge said tourism was a major contributor to the local economy, with the reserve accounting for about 85 per cent of Samburu County’s own-source revenue. He said community conservancies were also benefiting from tourism, while the campaign would give tour operators greater exposure to attractions across northern Kenya.
“Northern Kenya was a land forgotten during the colonial days. But of course, it’s opening up. Tourism is a key aspect in northern Kenya. We have vibrant cultures and significant wildlife populations,” said Lesarge.
KTB Chief Executive Officer June Chepkemei said the campaign was intended to turn awareness of northern destinations into actual bookings, with the board working alongside county governments and tour operators.
“We are hoping that this campaign will support our desire to grow our domestic tourists from the current 5.1 million to about 7.6 million by the financial year 2027-2028, and there is no better way than to expose the gems that we have in the Northern Circuit,” said Chepkemei.
Marsabit County Chief Officer for Tourism Guyo Ali Adano said the county was highlighting its natural attractions and cultural diversity as part of efforts to strengthen the Northern Circuit. The destinations being promoted include the Chalbi Desert, Lake Turkana, forests, wildlife areas and archaeological sites such as Ileret, which is associated with early human history.
Tour operators have also committed to supporting efforts to increase visits to northern Kenya by attracting both domestic and international tourists. Tour Operators Society of Kenya (TOSK) Chairperson Raymond Cheruiyot encouraged Kenyans to explore destinations within the country, describing the Chalbi Desert as a distinctive and more affordable option compared with travelling to Dubai in the United Arab Emirates.
KTB said improvements in road infrastructure and air connectivity were making northern Kenya more accessible, as it urged Kenyans to explore the region and embrace domestic tourism.
