M-KOPA, the continent’s leading inclusive fintech, has announced it has surpassed three million active customers as of September 2025, inching closer to its mission to serve 10 million customers by 2030.
The company’s latest Impact Report shows that an overwhelming nine out of ten active customers state that M-KOPA has made their lives better, a significant increase from eight out of ten just a year prior.
According to Jesse Moore, Co-Founder and CEO of M-KOPA, the focus is on active, engaged customers. “What matters most to us is how many people we’re actively serving every day, those who stay engaged with us over time. Our active customer number reached 3 million for the first time this year. When we ask customers ‘does M-KOPA make your life better?’ 9 out of 10 say yes. That’s tangible and meaningful impact on millions of lives,” he said.
Since its inception in 2011, the fintech has reached a total of seven million customers, deploying Sh258.59 billion ($2 billion) in credit to a segment of the population often invisible to traditional banks.
These include micro-entrepreneurs operating within the vast informal sector, whose daily incomes have historically locked them out of conventional financial services. M-KOPA’s success lies in addressing a critical paradox in Sub-Saharan Africa, where 60% of the population has internet coverage but only 27% can afford to use it.
The fintech’s “More than a Phone” platform has been a gateway, enabling 2.5 million first-time smartphone users since 2020. For 81% of its women customers, owning a smartphone would have been impossible without M-KOPA’s accessible financing.
This connectivity is a powerful tool for economic advancement. A remarkable 70% of customers use their smartphones to generate income, with 59% reporting higher earnings since their purchase. Additionally, the model creates a ripple effect of inclusion and opportunity.
For 55% of its customers, the fintech represents their very first formal financial product, while 67% are accessing health insurance for the first time. This foundational inclusion is scaled into broader community transformation through interconnected pillars that foster prosperity and sustainability.
The latter is evidenced by the financing of over 4,000 electric motorbikes and the distribution of 127,700 circular economy products, collectively avoiding an estimated 46,000 tonnes of CO₂ emissions. This growth is powered by a vast network of over 35,000 local agents, which saw a 17% increase, with 57% of them reporting M-KOPA as their first-ever income opportunity.
Women are central to this ecosystem, constituting 45% of the agent network and 40% of all customers, with 86% of them experiencing an improved quality of life. M-KOPA’s commitment to local economies is further demonstrated by a procurement spend of Sh30.56 billion ($236 million) across its markets in 2024.
Apart from Kenya, the fintech operates in Uganda, Ghana, Nigeria, and South Africa with a team of 2,000 full-time staff and 35,000 sales agents. It has firmly established itself as a force for inclusive growth. Its consistent recognition by the Financial Times as one of Africa’s Fastest-Growing Companies and by CNBC as a top global fintech, showcases its powerful trajectory.
