Pioneer Gulf FZE has unveiled a new range of car entertainment products as it seeks to increase its market share in Kenya.
The 36 new models launched by the company with an aim of tapping into the Kenyan market consist of 23 head units, 12 car speakers and 1 car amplifier. The new products range has fascinating features like dual Bluetooth technology, special head-unit with 3 pre out for matatus and 5 channel Amplifiers.
Speaking during the launch, Pioneer Senior Sales Manager, Anwar Hussein, disclosed that the company has a vibrant dealership network that has made Pioneer products available to its target market across the country.
“Since we launched Pioneer in Kenya five years ago, we have seen growth as a result of strengthening our activities and promoting more market oriented products,” he said, adding that the company will continue to invest in expanding its dealership network and opening more sales channels to stave off competition from other electronic manufacturers
Much of the business growth has been recorded in the car entertainment product line. As such, the company has also started a warranty card for its products in a bid to earn customer loyalty in an increasingly competitive market that has also been infiltrated by counterfeit products. Further, the company has introduced warranty stickers on all its products, apart from speakers, which have 3D holograms that differentiate them from fake as a measure to deal with counterfeits.
The Middle East arm of Pioneer Corporation, Pioneer Gulf FZE, (PGF)’s core business covers the audio and video industries with a diversified range of products encompassing DVD-related products, home stereo systems, speakers, car audio visual and DJ equipment.