The distribution of products in the most popular category remained consistent, with digital and household appliances being the leading product category
The sales volume of Russia’s e-commerce in 2023 increased by 28% year-on-year and reached around 6.4 trillion rubles ($70.34 bn), the press service of the Russian Association of Internet Trade Companies told TASS news agency.
“The volume of online trade in Russia reached 6.359 trn rubles in 2023, an increase of 28% over the previous year,” the association said. In particular, 3.1% or 197 bn rubles ($2.16 bn) of this volume came from the cross-border market, while the share of sales of Russian online trading companies reached 96.9% or 6.2 trillion rubles ($68.13 bn).
The distribution of products in the most popular category remained consistent, with digital and household appliances being the leading product category, accounting for 18% of all purchases. Other popular categories included furniture and domestic goods (15.4%), clothing and footwear (14.6%), food (11%), as well as beauty and health products (8.1%).
