Kenya’s hospitality group, Sarova Hotels and Resorts has signed a strategic franchise agreement with Maiyan Luxury Resort located in Nanyuki, Laikipia county marking a significant milestone in Sarova’s ongoing commitment to expanding its footprint in Kenya.
Effective November 1, 2023, Maiyan Luxury Resort will be rebranded as Sarova Maiyan Nanyuki, becoming the ninth property under the Sarova Hotels and Resorts brand.
Speaking at the signing ceremony, Sarova Hotels group managing director, Jimi Kariuki said the new partnership brings on board a brand with values that align seamlessly with that of the Sarova Group.
“As a part of Sarova Hotels, Maiyan Resort will benefit from our experienced team, our operating standards, our extensive customer reach through our Sarova Zawadi Guest Loyalty program and from our various focused marketing activities… They will also experience our strong connections with our business suppliers both online and offline,” Kariuki said.
With almost five decades of experience in the hospitality industry, he added, Sarova Hotels and Resorts has continually demonstrated its expertise and capability in providing “top-notch management” support to hotel owners seeking to elevate their offerings and expanding its presence in the ever-evolving tourism landscape.
“Our ultimate goal is to increase awareness of the resort which in turn will grow the number of visitors to the resorts and ensure the success for Sarova Maiyan Nanyuki,” Kariuki said, adding that the addition of Sarova Maiyan Nanyuki to Sarova’s portfolio is not only a significant milestone for the Group but also a boost to the Mount Kenya Tourism Circuit.
Mr James Mworia, Maiyan Luxury Resort chairman, on his part said that the partnership is a realization of the shared vision between the two hospitality chains.
“This is more than just a collaboration. Our dedicated staff will have the opportunity to learn and implement best practices from an experienced and well-respected brand like Sarova. It’s a win-win situation for the entire Mount Kenya tourism circuit, as we collectively work towards enhancing the region’s appeal,” Mworia said.
The Mount Kenya region, especially Laikipia county, has been witnessing a surge in interest and demand from both domestic and international travelers.
As a result, the hospitality group is enthusiastic about contributing to the region’s tourism growth story by offering “world-class service and exceptional experiences.”
With views of the Aberdares from the Rooftop pool lounge in all the villas, Sarova Maiyan Nanyuki boasts 18 duplex pool villas, 54 rooms equipped with modern amenities and an array of impressive facilities.
Some of the facilities on board the resort includes a 20-meter heated swimming pool, equestrian center for horseback riding, a mini golf course, an aviary for exotic bird watching, spa facilities, and versatile conference, team building and events spaces.
