App has integrated an “SOS button” powered by emergency responders
A Kenyan-based ride-hailing platform, Maramoja has introduced a 50% bonus for all its rides in a bid to grow its revenues and enhance customer experience during the December festivities.
In a new campaign dubbed “Maramoja Ni Yetu”, customers will be expected to load money to the company’s e-wallet through an STK push from Safaricom. Every time they load their wallet they will get a 50% bonus to be redeemed during their next ride. For instance, loading Sh1000 instantly boosts the wallet balance to Sh1500.
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According to Ronald Mahondo, CEO, Maramoja Transport, the three-month campaign will help customers not to feel the tough economic burden on their share of wallet. The campaign is also aimed at making Kenyans identify with Maramoja brand, thus the name of the campaign, Maramoja Ni Yetu.
“We would like our customers to enjoy discounted rates during this tough economic time as we help offset the pressure on their share of wallet. We encourage our customers to use our e-wallet and enjoy the 50 percent bonus every time they load their wallet. To add more to this deal, riders can also get 30 percent off their ride by applying the promo code MM30%OFF,” Mr Mahondo said.
He added that the newly discounted rates will not in any way affect the earnings of the drivers.
“The bonuses introduced will not in any way affect how the drivers are earning. They will continue to enjoy their set rates as drivers. The bonuses are purely designed for our customers only to enjoy,” Mahondo said.
At the same time, the company’s app has integrated an “SOS button” powered by emergency responders, Rescue by Flare – besides taxi-related emergencies, the button also addresses a spectrum of emergencies including fire, medical situations, and general safety concerns. The feature can also be used by anyone who has downloaded the app and is accessible to the general public whenever they have emergencies.
Additionally, all drivers undergo a rigorous internal assessment before joining the Maramoja platform, ensuring a secure and reliable ride for every user.
“The Maramoja SOS emergency is a feature to be used during an emergency with our customers. You might be involved in an accident or stuck for some reason and your ride is not effectively moving as expected. You just need to press on the SOS feature and emergency first responders will be sent wherever you are.”
To enhance customer experience, the firm has optimized and ramped up its app to ensure customers are picked up on time and do not experience any delays during bookings. It has further modified its app by adding a “pair button feature”.
This feature can be used by riders who have favourite drivers or by riders who are looking for a quick way to move around, Tap Pair and Go. This feature helps in reducing lengthy wait times and gives the riders a personal chauffeur experience at the price of a normal taxi.
“This feature allows riders to effortlessly pair with Maramoja drivers. Spot a Maramoja-branded vehicle, tap on the pair button in the app and Pair your ride with the driver, and go on your way. This streamlined process removes the hassle of traditional ride-hailing, ensuring prompt and convenient travel experiences for MARAMOJA users. Also, riders can pair with their “favorite drivers” giving them a more personalized experience,” says Mr. Mahondo.
