Music streaming company Spotify has announced a multi-year investment in Vibrate, a community recording studio and music business programme.
The company said that it would be making a donation to Vibrate Space, a non-profit organization helping young Ghanaian music entrepreneurs, to support emerging artists in Ghana.
Spotify first invested in the space in September 2022, which facilitated the launching of the space. It said that the investment to Vibrate Space will be made through its Creator Equity Fund.
Vibrate Space, which is operated by Surf Ghana in Accra, is a community recording studio and music business programme, offering education, mentorship and space to young Ghanaian artists, so that they can create, connect and collaborate.
Spotify first partnered with Vibrate in September 2022 with a donation that facilitated the launch of the studio. Over the past six months, Vibrate has registered over 200 studio bookings, and hosted many more creators for events and classes.
“Since Spotify’s arrival in Africa five years ago, we have worked to identify opportunities to support artists in ways that speak directly to each of our markets.
“The partnership with Vibrate allows us to continue supporting emerging artists and cultural entrepreneurs in Ghana in addition to the on-platform work we are doing in the country,” Phiona Okumu, Head of Music for Sub Saharan Africa (SSA) said.
The most recent donation was announced today at an event at Surf Ghana by Spotify’s Global Head of Artist and Audience partnerships Joe Hadley.
The donation will be administered over multiple years, enabling the organisation to collaborate with and support even more aspiring young artists who seek to kick-start their careers.
Vibrate said that it intends to use the additional funding to support artists through initiatives such as a festival at the space, to be held at the end of the year. It also intends to support artists to put on their own events and establish a youth hostel among other collaborations.
